Acero Rosso Restaurant: a tree with a real trunk at the heart of the dining room
An indoor maple with a real natural trunk, designed to become the element that tells the story behind the restaurant’s name.
Acero Rosso Restaurant decided to make nature the absolute protagonist of its dining room. The brief was precise: an indoor maple tree with a real natural trunk, able to evoke the strength of nature without sacrificing the practicality a restaurant needs.
Project at a glance
- Client
- Acero Rosso Restaurant — the first Family Experience Restaurant in Calabria
- Scope
- bespoke maple tree at the centre of the dining room
- Products
- artificial tree with a real natural trunk and hyper-realistic foliage
- Result
- an architectural feature that identifies the venue, with no maintenance
“A restaurant’s identity is told through every detail: and when that detail is a real tree, the story becomes unforgettable.”
The project: a tree born from the venue
We created a bespoke artificial tree with a natural maple trunk, foliage designed for the space and a carefully finished installation. Height, crown shape and position were defined starting from the room’s measurements and the viewpoint of seated guests: the tree comes from the project, not the other way round.
Why a real natural trunk makes the difference
Our signature is the real natural trunk: not resin coatings or embossed prints, but real wood with its own bark and history. Guests feel it even without knowing why.
- Visual authenticity: real wood is warm and “imperfect in the right way”, a presence no synthetic trunk can replicate.
- No light or watering constraints: all the impact of greenery with no upkeep, seasons or special lighting.
- Customisation: species, height, shape and position are chosen for each individual venue.
The right greenery for hospitality
A restaurant cannot afford to look after a living plant in the dining room: leaves falling on tables, soil, insects and periods of stress caused by heating. A high-end artificial tree solves the problem at its root and becomes a stable piece of interior design that defines the space and creates warmth.
Frequently asked questions
Can a restaurant have a bespoke artificial tree?
Yes. Species, height, crown shape and position are designed around the venue’s measurements; the trunk is real natural wood and the foliage is hyper-realistic.
Does an artificial tree in a dining room need maintenance?
No: no water and no special lighting. A periodic clean of the crown to remove dust is all it takes.
