Bespoke artificial tree as an architectural element
Artificial Plants

Signature artificial greenery: how a bespoke tree is made, from trunk to design

When a tree is not decoration but architecture: our four-step method.

BM Luxury Group2 min read

In interior design and contract projects, greenery is no longer a filler: it is a structural element that defines volumes, creates atmosphere and changes the identity of a space. That is why we work to measure, starting from the space, not from the product.

“What sets us apart is that we work to measure, starting from the space and not from the product.”

Design starts with the trunk

Every tree begins with a precise choice: the natural trunk. In our warehouse we select the trunks one by one, assessing their shape, character and movement. Each piece is then treated and stabilised with certified anti-woodworm processes to ensure safety and durability.

Why real trunks? Because the texture and imperfections of real wood give a depth that no industrial mould can replicate. The result is a unique piece, able to interact with the architecture. Find out more in artificial trees with real trunks.

Bespoke artificial tree with a natural trunk
Every tree begins with the choice of the right trunk.

From trunk to project: the four steps

  1. Study and rendering: we analyse the architectural context and produce realistic renderings to visualise the finished piece.
  2. Trunk selection: we choose the trunk best suited in shape and movement.
  3. Hand assembly: crowns and branches are assembled with tailor-made care, following the approved design.
  4. Quality control: we send images to the client for final approval before shipping.

Not just trees

For walls we offer preserved greenery — 100% real moss, lichen and foliage that need no water or light — and artificial vertical gardens, built panel by panel with hyper-realistic plants to create depth and light-and-shade effects, outdoors too.

Signature artificial greenery – photo 2Signature artificial greenery – photo 3

Frequently asked questions

How is a bespoke artificial tree designed?

Starting from a rendering of the space, the most suitable natural trunk is selected, the crown is assembled by hand and the result is approved with photos before shipping.

BM Luxury Group
BM Luxury GroupDesign, supply and installation of high-end artificial greenery for hospitality, contract and private homes. Italian design — Brescia, for over 20 years.

Your project

Your next space
could be our next project.

We offer free consultation, design, rendering proposal and tailored professional solutions — remotely too, starting from photos and measurements.

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