Salone del Mobile, Milan: BM greenery on the Natuzzi and Nicoline stands
Two big names in furniture, two stands, the same advantage: beautiful plants that can be reused fair after fair.
At the Salone Internazionale del Mobile in Milan, BM Luxury artificial plants furnished the stands of two major furniture companies: Natuzzi, a leading name in luxury sofas, and Nicoline.
The Natuzzi stand
High-end artificial plants to showcase the collections on display, with greenery that complements the products without stealing the scene.
The Nicoline stand
For Nicoline too, greenery helped create warm, welcoming settings, perfect for presenting the furniture to fair visitors.
Why artificial plants are ideal for trade fairs
- Reusable: the same plants can be used at several fairs and showrooms, with significant savings.
- No care during the event: no water, no dry leaves under the stand lights.
- Allergies and enclosed spaces: no pollen, no light issues.
- Realism: shapes and colours hard to tell from real plants.
We took the same approach for the SCIC Italia showroom during Milan Design Week.
Frequently asked questions
Are artificial plants suitable for trade fair stands?
Yes: they need no care during the event, withstand lights and air conditioning and can be reused at several fairs.
