Nashi Argan: artificial vertical gardens in stores across Italy
A brand feature repeated across dozens of stores: greenery that tells the story of a natural cosmetics brand.
Nashi Argan, a natural cosmetics brand, chose BM Luxury to enrich the visual experience of its stores: in every shop our artificial vertical gardens create refined, welcoming spaces.
Project at a glance
- Client
- Nashi Argan — natural cosmetics brand
- Scope
- vertical gardens in stores across Italy (Milan, Rome, Turin, Florence, Bologna, Venice and other cities)
- Products
- bespoke artificial vertical gardens
- Result
- a consistent visual identity across every store
An experience between nature and design
The green walls enhance the brand concept, built on nature and quality, and convey a sense of well-being to customers.
Why a retail brand chooses artificial greenery
- Realism: plants and leaves reproduced to a high standard.
- Zero maintenance: no watering or natural light, ideal in shopping centres.
- Made to measure: each installation is designed around the dimensions of the individual store.
- Replicability: the same visual standard in every store.
Where to find them
Stores include: Milan (Via Dante and Merlata Bloom), Arese, Assago, Como, Bolzano, Rome (Porta di Roma, EUR, Maximo, Termini), Varese, Modena, Turin, Venice, Vicenza, Genoa, Florence, Forte dei Marmi, Bologna and Paris.
Frequently asked questions
Are artificial vertical gardens suitable for shops?
Yes: they need no light or watering, work well in shopping centres and can be replicated identically across multiple stores.
