Why artificial plants have become so popular
Five reasons behind the success of high-end artificial greenery.
In recent years artificial plants have become an increasingly popular choice for furnishing indoor and outdoor spaces. Designers, companies and homeowners prefer them for very practical reasons.
1. Minimal maintenance, maximum results
No watering, pruning or constant care: whether you have “black thumbs” or simply no time, the greenery stays beautiful with a light periodic clean.
2. Long-lasting
Real plants suffer from changes in climate, low light and enclosed spaces. Quality artificial plants keep their shape and colour even in difficult conditions; for outdoor use there are versions with UV protection.
3. Versatility
They work in every style, from classic to modern, and where real plants would not survive: windowless offices, corridors, very exposed terraces. Trees and vertical gardens can be made to measure.
4. Surprising realism
Advances in materials now make it possible to faithfully reproduce shades, veins and colours, so much so that you often have to touch them to notice.
5. Safe and responsible
Non-toxic materials, fire-retardant versions for public spaces and, for those who want natural material, preserved greenery, which needs no water or maintenance. Read also artificial plants and sustainability.
Frequently asked questions
Why choose artificial plants instead of real ones?
Because of almost zero maintenance, durability, the possibility of placing them where there is no light, and a level of realism that is now very high.
