FREDDY Milan: vertical gardens and lichen walls for the store
An installation that reflects the brand’s dynamic spirit, combining vertical greenery and natural lichen.
For FREDDY, a sportswear brand, we created an installation in the heart of Milan combining artificial vertical gardens, preserved lichen walls and bespoke decorations.
Project at a glance
- Client
- FREDDY — sportswear, Milan
- Scope
- store display areas
- Products
- artificial vertical gardens, preserved lichen walls, potted plants, hanging installations
- Result
- a fresher, more welcoming and recognisable space
The project
We worked with the brand’s creative team to integrate greenery into the display areas, in keeping with the brand’s energy and innovation.
- Striking vertical gardens with high-quality artificial plants.
- Preserved lichen walls, natural and sound-absorbing, with no maintenance.
- Custom elements: potted plants in the corners and hanging installations for a three-dimensional effect.
The result
A more attractive and pleasant space that conveys freshness and calm and improves the customer experience.
“The green installation has given the space a new face, making it more welcoming and stimulating for customers.”
Find out more about preserved lichen and other projects for shop windows and stores.
Frequently asked questions
Can artificial vertical gardens and preserved lichen be combined?
Yes: artificial greenery adds volume and depth, while lichen adds a natural, sound-absorbing texture.
