Shop windows and stores: artificial plants and vertical gardens for retail
Five retail projects: international shop windows, shopping centres and concept stores.
In retail, greenery catches the eye, communicates brand values and makes the shopping experience more enjoyable. Here are five projects spanning shop windows, shopping centres and concept stores.
Bottega Verde, Orio Center (Bergamo)
A shop window with an artificial vertical garden on the first entrance floor of one of Italy’s busiest shopping centres. Hyper-realistic plants in line with the identity of the natural cosmetics brand, with no upkeep issues at all.
Santoni Shoes: shop windows around the world
Walls and spheres of preserved Nordic moss-lichen, in a red version for Christmas, in Santoni boutiques in Milan (Via Montenapoleone), Rome, Paris, New York, Seoul, Tokyo and Hong Kong.
Groma Center, Florence
The restyling of a shopping centre with LUX artificial plants from 1 up to 10 metres tall, made to measure and installed by our team.
Broderie Concept Store, Brescia
The right plant in the right place and a bespoke vertical garden transformed a clothing store without upending its layout. Customers’ most frequent question? “Are they real?”.
Come Vuoi – Pane e Condimenti
For the chain of stores: artificial olive trees with real trunks, a preserved woodland wall and mixed-colour preserved lichen panels.
More retail projects: La Rinascente, the ETRO shop windows and the Nashi Argan stores.
Frequently asked questions
Why use artificial plants in shop windows?
Because they stay perfect under the lights, need no water and can be reused in later displays.
