La Rinascente: LUX artificial plants for the new concepts in Milan and Florence
A major department store chooses high-end artificial greenery: beautiful, reusable and with no running costs.
La Rinascente, the Italian department store for fashion, beauty, design and gourmet food, chose BM Luxury LUX artificial plants to furnish its new concepts, starting with the Milan and Florence stores.
Project at a glance
- Client
- La Rinascente S.p.A.
- Scope
- new concepts in the Milan and Florence stores
- Products
- hyper-realistic LUX artificial plants
- Plus
- plants that can be reused in other installations
A smart choice
Instead of real plants, the client chose high-end artificial plants for a very practical reason: to be able to reuse them in other display spaces, saving on the cost of each new installation. Add to that durability, no maintenance and no watering.
More beautiful, and more sensible
Real plants are natural, but placing them in spaces without light and letting them decline is not a sustainable choice. Quality artificial plants give the same warm, welcoming effect, and it lasts.
Want the same standard for your shop, hotel or office? Take a look at our references or read about more projects for retail and shop windows.
Frequently asked questions
Can artificial plants be reused in several installations?
Yes: they are an investment that can be moved from one space to another, ideal for concept stores, trade fairs and temporary exhibitions.
